Diego Zaks

Simple pleasures in the heart of a Brooklyn community.

Close collaboration with the owners was the key to create a design that met the needs of the café, while being sustainable in the long run and keeping production costs down.

Custom lettering constrasted with a classic geometric typeface creates the necessary contrast to communicate the eclectic feel of the café. The mix of new and classic.

The seal incorporates the Baba Cool mascot, adding a friendly touch to a minimalist and clean visual identity.

An eclectic & minimalist café, that feels new and modern while understanding its place within the community.

Made in NYC