Diego Zaks

Building an e-commerce eyewear brand synonymous with artfully curated content.

The goal; Increasing sales through a direct connection with the c:s community. Transforming the brand into a curated hub of great content.

Engaging a fashion conscious crowd through stories, lookbooks, and photo essays featuring the Classic Specs community of artists.

As a Lead Creative Director, I was tasked with the production, coordination, and implementation of all content, while maintaining a coherent brand voice. At the same time; optimizing UX for increased conversion rates and sales through rigourous A/B testing.

Social media as a space for collaboration with artists.

Made in NYC